The “Buulse Proms” is a large-scale music event in the Cranendonck region organized by “Harmonie EMM” from Budel. For two evenings, visitors are amazed by the musical talent of various singers supported by the wind orchestra, a choir and several dance groups. The large stage with many different lights creates an impressive atmosphere which makes the event even greater. In order to promote the “Buulse Proms” and the 100th anniversary of the “Harmonie EMM”, we were asked to design various expressions that would express this wonderful evening and this special “golden” year. Our goal was to make people enthusiastic and encourage them to purchase a ticket for the event.