Recruitment campaign

Sterk is an advertising agency based in Eindhoven. They asked us to design a new striking recruitment campaign to attract new interns. “The quest for creativity” was their main idea for this campaign. When students are given the opportunity to look for an interesting internship, they are mainly looking for a place full of creativity. A place where they can have the wildest ideas, learn a lot and are where they are surrounded by experienced people who have been involved in the creative profession for a long time. That is why the expressions are designed in such a way that it looks like a student is shining a flashlight. As a result of which the light falls on the creative elements and objects that they will encounter during their internship. This creates a creative image that will attract and retain the students’ attention in a good way.


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