Thoughts that matter is an awareness campaign that let young caregivers realize. That they should not lose themselves in caring for other, but activate them to talk about their thoughts in order to help themselves and their loved ones.

Creating awareness:
Using the campaign video, poster series and social media activations.

Providing help:
Using the online platform Thoughtsthatmatter.com On which young caregivers can read thoughts from other young caregivers or share their own. To learn from each other experiences and to find support from someone that really understands them.